BEC：基本商业礼仪向重要客户真诚致谢

　　Customers are the lifeblood of any business. Let your clients know how much you appreciate their business with one of these simple strategies.

　　客户是任何行业的生命线。根据以下任何一种策略，让你的客户知道你们对他们的业务非常重视。

　　You Will Need

　　你需要

　　Handwritten note

　　手写便条

　　Special deal and discount offers

　　提供特价或折扣

　　Public acknowledgment

　　公开致谢

　　Periodic check-ins

　　定期登记

　　Information sharing

　　信息共享

　　Personalized gift

　　个性化的礼物

　　Note cards (optional)

　　便笺卡(可选)

　　Steps

　　步 骤

　　Step 1 Send a note

　　1.寄送便条

　　Send your patrons a handwritten note. Taking the time to express your thanks in a personalized way shows sincerity your customers will value.

　　向你的老主顾寄送一张手写的便条。花费一点时间以个性化的方式表达感谢展现了你的真诚，客户一定会珍惜。

　　Have your logo or letterhead printed on plain note cards to convey professionalism.

　　在普通的便笺卡上印制logo或抬头，这样显得比较专业。

　　Step 2 Offer deals

　　2.提供优惠

　　Offer your best customers special deals or discounts. Usually given to attract new customers, giving established clients these perks will let them know they are appreciated. In return, they will keep giving you their business.

　　为最好的客户提供优惠或折扣。优惠或折扣通常用来吸引新客户，给予稳定的老客户这些优惠政策可以让他们觉得自己受到重视。换来的是他们继续照顾你的生意。

　　Step 3 Acknowledge them publicly

　　3.公开致谢

　　Acknowledge good customers publicly by mentioning them on your website, in a publication, or on your Twitter page. They'll feel special if you take the time to give them a personal shout-out.

　　公开向客户致谢，可以在网站，出版物或推特页面中提到他们。如果你花费时间赞扬他们，他们会觉得很特别。

　　Step 4 Check in

　　4.登记

　　Check in periodically with customers to either help solve any problems they're having or to solicit their feedback. Thank them for their input and let them know if you've implemented any suggestions they've given you.

　　定期与客户联系，帮助他们解决任何问题，或者征求反馈意见。感谢他们提供的信息，并让对方知道你们是否采纳了他们的建议。

　　Step 5 Share information

　　5.分享信息

　　Share information with your best customers regarding new products and services. Letting them be the first to know will make them feel important.

　　与最好的客户分享新产品和新服务信息。最先让他们知道会让他们感到自己很重要。

　　Step 6 Send a gift

　　6.发放礼物

　　Send a gift tailored to their interests. A gift card to a local coffeehouse or bookstore will show them that you see them as an individual and that you pay attention to details. You'll stand out in the sea of anonymous businesses.

　　根据他们的兴趣送一份礼物。当地咖啡馆或书店的优惠卡会向他们展示，你把他们视为独立的个人，你关注到了细节。在浩瀚的商海中，你将立于不败之地。

　　A 2009 survey of shoppers found the top three retailers based on customer service were L.L.Bean, Overstock.com, and Zappos.

　　2009年对购物者的一项调查发现，基于客户服务的三大主要零售商是L.L.Bean，Overstock.com，和Zappos。