市场营销(产品相关的话题)

产品属性： brand;price;quality;after-sales service;reputation;reliability

价格的制定

影响因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes考生如果怕自己错过考试报名时间和考试时间的话，可以 免费预约短信提醒，届时会以短信的方式提醒大家报名和考试时间。

产品推销/推广目的

· aim at target market;

· promote product efficiency;

· meet and beat fierce competition capture a large market share

方式

· launch an advertising campaign

· personal selling：employ some experienced salespeople

· sales promotion：offer promotional gifts;coupons 优惠券;rebate 回扣;loyalty scheme;sweepstake 抽奖;free samples;trading stamp;contest publicity： mass media

好处

· attract potential customers

· boost the sale of product

· encourage customers to try new products

客户服务目的

· increase the level of customer satisfaction;

· meet customers' expectation;

· improve the standard of customer service

提高服务质量的措施：

· Have an after-sale services supervision system

· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)

· check sales figures regularly

· obtain feedback from customer (set up a hotline;conduct a survey)

留住顾客

· understand what the customer needs

· provide high quality product and good service

· offer some discount to regular customer

· upgrade interior decoration

招待客户

招待方式+具体目的

· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business

· show them around our company, especially the best part + give them an overview of our facilities and production methods

· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor

环球网校友情提示：以上内容是2020商务英语BEC初级常见口语话题（3），点击下面按钮免费下载更多精品备考资料。