预约成功
市场营销(产品相关的话题)
产品属性： brand;price;quality;after-sales service;reputation;reliability
价格的制定
影响因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes考生如果怕自己错过考试报名时间和考试时间的话，可以 免费预约短信提醒，届时会以短信的方式提醒大家报名和考试时间。
产品推销/推广目的
· aim at target market;
· promote product efficiency;
· meet and beat fierce competition capture a large market share
方式
· launch an advertising campaign
· personal selling：employ some experienced salespeople
· sales promotion：offer promotional gifts;coupons 优惠券;rebate 回扣;loyalty scheme;sweepstake 抽奖;free samples;trading stamp;contest publicity： mass media
好处
· attract potential customers
· boost the sale of product
· encourage customers to try new products
客户服务目的
· increase the level of customer satisfaction;
· meet customers' expectation;
· improve the standard of customer service
提高服务质量的措施：
· Have an after-sale services supervision system
· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)
· check sales figures regularly
· obtain feedback from customer (set up a hotline;conduct a survey)
留住顾客
· understand what the customer needs
· provide high quality product and good service
· offer some discount to regular customer
· upgrade interior decoration
招待客户
招待方式+具体目的
· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business
· show them around our company, especially the best part + give them an overview of our facilities and production methods
· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor
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